Too much politics, lets see what’s with Bollywood these days?

We all know that India and its sentiments run high on cricket and movies. Cricket…well….hmm…I don’t want to talk much about the “too talked and too hyped game”….but yes our Bollywood is showing very positive trends these days on lines of the kind of professionalism that Hollywood boasts of.
The Indian public is crazy for its stars (need I mention the that our south Indian friends worship their stars)..well we north Indians are no way behind, we are also very good in tearing off the shirts of the people we love (read stars!!) – I am referring to the famous “shirt tearing” incidence with our young lass Hritik roshan.
Talking of him, it gets me back to the much required professionalism in this “oh so berserk and cluttered” industry. The tusi great ho and the balle balle pot bellied Punjabi producers are making way to the pin striped executives of the companies like Fame ad labs, Birlas and the financial partners to the likes of IDBI. Corporate money is finally finding its way to the movies and giving way to the deals in staggering amount. Yes your guess is current I am referring to the oh so talked about 33 crores deal that HR has signed with ad labs for 3 movies, under which he is free to select his entire unit of the movie, much in line with the Hollywood. Akshay kumar has signed a 16 cr deal with the company for 4 films (never mind, life is un-fair, some one gets more some one gets less). Director Vipul shah signed a 210 cr deal with adlabs to direct 8 fils and television programmes. Since 40% of the total revenue of the movie comes from the urban multiplexes this justifies the big budgets spent on the marketing of the film. If you have studies kotler’s marketing book (inspite dating with your GF in your MBA days), you may realize that all 3C and 4Ps can be applied to the industry called “BOLLYWOOD”.
The new breed of producers are very clear about their target audience, their marketing tactics (the marketing budgets has increased by 70% over the last couple of years), packaging of the product (read movies). Movies these days are never targeted or expected to run for months together (unlike in past), but the producers believe in extracting every single penny in that short period of a month or two when the movies are screened.
So next time when you go to watch a movie, see it carefully, you actually be able to understand the new changing trends more clearly.
Happy viewing!!!